That old tradition of wearing white at Wimbledon evidently goes to the soles of the tennis shoes.

Defending gentlemen's singles champion Roger Federer wore orange soled Nikes for his first round match against Victor Hanescu has been told by Wimbledon his shoes don't fit the dress code.

Wimbledon officials confirmed Federer was cited for a "minor infraction."

You gotta believe Nike is loving this.

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