Sports is serious business – it generates a ton of revenue and fanfare. A team’s branding, color scheme or logo is sacred – followers hold it dearly. You mess with it and you’re bound to get crucified by legions of diehard loyalists. But a Brazilian soccer team is kicking caution to the wind by tweaking its look to help drive blood donations.
In one of the most highly anticipated main events of 2012, Chael Sonnen will get his rematch against Anderson Silva at UFC 148 this Saturday, July 7th, in the MGM Grand Garden Arena in Las Vegas, Nevada. Read on for the deets.
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