Dana White wins. Not only did he cash in on the UFC’s whopping $4.2 billion sale to new ownership, he gets to keep his job as the face of the company.

Sources told Flocombat.com’s Jeremy Botter that several different companies combined to make a $4.2 billion bid for the company, and the UFC accepted. The ownership group includes WWE-IMG, the Dalian Wanda Group, The Kraft Group (owners of the New England Patriots), and Tencent Holdings (owners of Riot Games, makers of League of Legends). These are real powerhouses in the financial and sporting worlds, and they’re not playing around when it comes to purchasing a rapidly growing business.

Then, hours after the story broke, the UFC’s brass sent out the message that the report was false. It might not be official yet, but the people in charge of the UFC are about to get filthy, stinking rich.

Frank and Lorenzo Fertitta bought the UFC for $2 million back in 2001, and even though they’re denying reports of the sale, they’re going to cash out soon. White might be an egomaniac, but his guidance turned the UFC into a billion dollar company, so the new ownership would be smart to keep him on.

Before White took over the promotional side of things, the UFC was somewhat of a sideshow in fight sports. He professionalized it, rebranded the entire operation and turned it into a money making machine.

The UFC is creating cash hand over fist on television. Not only are they raking in the dough on massive pay-per-view events featuring names like Ronda Rousey and Conor McGregor, they have a successful reality show called “The Ultimate Fighter” on Fox Sports 1 and regular coverage on ESPN’s powerful network of stations. White might be pushing the limits, when it comes to how much he asks out of his athletes, but his formula is working.

Also, White only owns nine percent of the company, so it’s really the Fertitta brothers that are waiting to collect their pile of money.

The UFC is calling the reports of the sale “internet rumors,” and UFC spokesman Dave Sholler took care of the report with a short statement.

"FloCombat.com's report indicating that the UFC has been sold is false," Sholler stated. "We've communicated that to our staff members tonight via an internal memo."

They can play coy as long as they want. The barge is headed down the river, and it’s about to dump loads of green bills all over the Fertitta brothers and the rest of the UFC’s current ownership.

A lot of people will read the headline “UFC Sold For $4.2 Billion” and celebrate the departure of Dana White, one of the biggest jerks in the world of sports. As I pointed out though, Dana isn’t going anywhere. He’s just going to be richer. Gross, right?