Dr. Bryan Maggard Breaks Down Partnership Announcement
The news of a new deal between Townsquare Media and the University of Louisiana for the exclusive radio broadcast rights to UL sports has all parties excited for what's to come. Louisiana Athletic Director Dr. Bryan Maggard spent some time with Rob Kirkpatrick and Bernadette Lee as the deal was made public.
The following press release was sent out by Learfield, the company who manages the multimedia coverage of Ragin' Cajuns sports.
The Louisiana Ragin’ Cajuns and Learfield, the university’s exclusive athletics multimedia rights holder, announced today that Townsquare of Lafayette will continue to serve as radio flagship through the 2022-23 collegiate athletic season.
For the next five years, fans will be able to turn to a familiar dial to hear Ragin’ Cajun game action. Coverage in the new agreement begins this fall and is inclusive of all football, men’s and women’s basketball, baseball and softball games across the following Townsquare-owned stations: KHXT 107.9 FM, KPEL 1420 AM, KPEL 96.5 FM and KROF 960 AM.
According to Market President of Townsquare of Lafayette, Mike Grimsley, “We’re excited to sign this new five-year agreement with the Ragin’ Cajuns and Learfield. As the flagship and proud supporter of the university for the last 25 years, we look forward to another 25 years. Geaux Cajuns!”
As part of the overall rights relationship, Learfield manages all aspects of the Ragin’ Cajuns radio network. Learfield’s Ragin’ Cajuns Sports Properties is its Lafayette-based team that works alongside Director of Athletics Dr. Bryan Maggard and the athletics administration.
“We are very excited to benefit from yet another area of expertise of Learfield and Ragin’ Cajuns Sports Properties,” said Director of Athletics Bryan Maggard. “Their knowledge, coupled with a continued relationship with Townsquare Media, will provide an outstanding platform to reach the Ragin’ Cajuns fan base, while enhancing our overall brand throughout Lafayette, Acadiana and the state of Louisiana.”
Louisiana is one of nearly 130 collegiate institutions, conferences and arenas represented by Learfield. The company’s rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the Learfield Directors’ Cup and offers its partners professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development.