jeremy lin

You probably won’t be surprised about this, but Jeremy Lin would rather have control over his name. And following his astronomical rise to fame, there’s been a just as astronomical rise in pirate Linsanity merchandise. But can he trademark his own name?

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Linsanity?

Lincredible?

Linnovative?

As New York Knicks guard Jeremy Lin's legend continues to grow, one pun after another using Lin's name has popped up.

But is this the best one so far?

Yes

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Network acts quickly after error

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Unless you’ve been involved in a total media blackout, you’ve likely heard about Jeremy Lin — aka “Linsation” — the New York Knicks guard who’s such an on-court phenomenon that TV ratings of Knicks games have jumped 70 percent, causing the publicly traded stock of Madison Square Garden, where the team plays, to hit a 52-week high.

But Wall Street isn’t the only one profiting from all the hype.

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Despite all the Linsanity, the New Orleans Hornets walked into Madison Square Garden Friday night and linded the Knicks 7 game winning streak, beating New York 89-85. Despite several key injuries and three players on 10 day contracts, New Orleans has won 3 in a row.

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New York Knicks star Jeremy Lin continues to wow the NBA with his rags-to-riches story, becoming the biggest thing to hit Broadway since a rat was spotted in the subway. He’s created almost as many highlights as fans have plays on his name, so why not have some more fun with all the wordplay?

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New York Knicks point guard Jeremy Lin has taken the sports world by storm with his linsational play. In a matter of 5 days, Lin had a cult-like following. Jeremy Lin mania is both ample and contagious. Having said that, he's not the first athlete to create a mania. What are the biggest sports manias in history?

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The Chicago Bulls and Oklahoma City Thunder hold the best record in their respective conferences as the NBA has reached the 30-games played mark. Here’s what’s going on in the NBA this week:

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New York Knicks point guard Jeremy Lin is the fastest-growing athlete brand in the world. In fact, in the last week, it skyrocketed to $14 million. Is there anything the Asian-American, Harvard educated, NBA Eastern Conference player of the week can't do?

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Over the past week, New York Knicks’ point guard Jeremy Lin has electrified New York City and the NBA. Lin is one of the only Harvard graduates to ever play in the league, and is the first American-born player of Chinese descent to suit up. But what’s really fueling what is now being called “Linsanity“ is the 6 foot 3 inch ballhandler’s play on the court.

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