Pelicans Change Name Of Arena To Smoothie King Center
The New Orleans Pelicans have reached a 10-year agreement to change the name of their home arena. The New Orleans Arena will soon be called the Smoothie King Center.
Darren Rovell of espn.com reports that the deal will become official later today, though financial details of the name have not been released as of yet. Pelicans owner Tom Benson, along with the Pelicans marketing team, brokered the deal with Smoothie King.
Smoothie King, a food retailer that serves fruit blended drinks, originated in the New Orleans suburb of Kenner in 1973. Since then, it has grown to 675 stores across three countries (U.S., Singapore, South Korea). The company is headquartered in New Orleans.
In addition to naming rights, two kiosks will operate inside the arena to sell smoothies during events. Rovell also reports that Smoothie King will have a presence at the entrance of the arena, and on top of it.
The entrance will feature two 20-foot high Smoothie King cups that will be in place in time for next weekend's NBA All-Star Game. The company's logo will also be on the roof of the arena.
The New Orleans Arena has flirted with several name changes in the past, including last year when the Louisiana Seafood Board nearly reached an agreement to call it the Louisiana Seafood Arena.
Smoothie King Center is fine by me, and I'm glad it's a deal with an international company whose roots began and remain in New Orleans.
In an effort to be more athlete centric, Smoothie King will surely get their money's worth in this deal.