Last week one New Orleans Pelicans player made something of some history by being the first, non-Lonzo Ball player to don the "Big Baller Brand" kicks, the ZO2 Prime Remixes. It was guard Jordan Crawford, he had resigned with the team right before their season ended and the playoffs began. After rocking the BBB kicks, Crawford and his agent are apparently in talks with the brand regarding a partnership deal.

The report of the deal was according to Shams Charania of Yahoo Sports. Now, Crawford wouldn't be signing a "normal endorsement deal,". What this means is that he would sign a contract that allows him to be under the Big Baller Brand umbrella while he would also "have the freedom to pursue his own personal endeavors."

This clause allows him some flexibility when it comes to endorsement deals that he signs. Usually, this type of deal with an apparel company is exclusive where you can only represent their brand, especially during game action.

This is a good step in the right direction for the Big Baller Brand, obviously Jordan Crawford isn't a top flight player but you've got to walk before you can run. At this point it's just important for the company to get NBA type players under contract and representing their brand on the court or at least on the bench....

Like we talked about last week, a lot of the big name NBA players in the league already have shoe and apparel deals with big companies. The Big Baller Brand will be working to target incoming players from college or overseas as they try to continue to build and grow.

 

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